Sturgis and Ethanol: Two Great American Traditions
July 13, 2009 - Omaha – For motorcycle aficionados, no summer is complete without the annual ride through South Dakota known as Sturgis. This year, this all-American tradition is being fueled by America’s #1 renewable fuel – ethanol. Sturgis takes place from July 31 – August 8 in Sturgis, South Dakota, in the shadow of the Black Hills.
“It is a natural pairing – America’s love affair with the motorcycle and the open road and its premiere renewable fuel,” said Renewable Fuels Association Director of Market Development Robert White. “At nearly 10% of the nation’s fuel supply, ethanol can be found in nearly every gallon of gasoline sold. It is providing a growing renewable alternative to petroleum that is safe and effective for use in all engine types, including motorcycles.”
[Click here to hear an interview with Robert White about the partnership with Sturgis on the latest edition of the Ethanol Report.]
The RFA is partnering with the Buffalo Chip Campground and the unofficial scribe of Sturgis, the Buffalo Chip Gazette, to promote the use of ethanol blended fuels as a way to combat our increasing dependence on foreign oil. Often mischaracterized as being a problem of engines like those found in motorcycles, the Sturgis rally offers an opportunity to highlight the efficacy of ethanol-blends in all engine types.
Corresponding to this partnership, the RFA is providing a wide range of merchandise and promotional materials to staffers, volunteers and riders at this year’s event.
“American ethanol producers epitomize the spirit of patriotism and self-reliance that is on display at Sturgis every year,” said RFA’s White. “Through continued innovation, ethanol will remain America’s premiere renewable fuel and vital component in becoming more energy secure.”
The RFA is also using this opportunity to highlight a new, consumer-oriented website called Choose Ethanol. The site is designed for everyday Americans to easily access information about ethanol and, most importantly, where they can buy it.
In addition to working with motorcycle enthusiasts and consumers, the RFA has also updated its most popular publication, “Changes in Gasoline Manual,” for engine mechanics. The newest version of this document, now with more than 1 million copies in print, contains the latest information on changes to gasoline as dictated by federal and state statute. The manual also contains updated information of E85 and other higher level ethanol blends.
A download of the “Changes in Gasoline Manual” can be found here.